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Articles on marketing and technology for Swiss SMEs. Technically sound, clearly explained and without an artificial flood of content.

The blog puts developments into context where they are practically relevant to Swiss SMEs. Topics include SEO and GEO, artificial intelligence, automation and the connection between marketing and technical systems.

Every article has a clear question and an identified author. Sources, updates and relevant services are linked where they genuinely help readers.

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ChatGPT Ads and context-based advertising for GEO in Switzerland

Latest article

ChatGPT Ads: How context-based advertising works and what it means for GEO

Since the end of August 2026, ChatGPT Ads have also been available to advertisers in Switzerland via the Self-Service Ads Manager. Unlike traditional keyword advertising, the system takes into account, amongst other things, the context and intent of an ongoing conversation, the landing page, ad copy, context hints, targeting and bids. OpenAI explicitly separates paid adverts from organic ChatGPT responses. Initial data from the US shows that, out of 3,697 adverts analysed, the advertiser appeared simultaneously in the organic ChatGPT response in only 5.4 per cent of cases. This creates a second channel for visibility in AI systems for businesses alongside GEO: Paid AI Visibility.

AI Visibility
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KI-Suchmaschinen: Wer hat welchen Marktanteil?
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AI search engines: Who holds what market share?

ChatGPT currently dominates website referral traffic generated by AI platforms, accounting for around 75 per cent. However, it would be incorrect to infer from this that ChatGPT also holds around three-quarters of the entire AI or search engine market. This figure refers exclusively to the share of AI referral traffic to websites – not to user numbers, search volume or the overall search market. Measured against total website traffic, this channel remains small but is growing significantly. At the same time, there is a fundamental shift in how users search for information and consume answers. This has direct implications for websites, publishers and SEO and GEO strategies. Anyone wishing to correctly interpret the market shares of AI search tools must therefore clearly distinguish between the traditional search market, platform usage, AI referral traffic and integrated AI search experiences such as Google AI Overviews.

LLM & AI
KI-Automatisierung: Prozesse optimieren und Kosten sparen
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AI-driven automation: optimising processes and cutting costs

AI automation uses machine-learning algorithms and processes unstructured data such as emails or PDFs to independently optimise processes within Swiss businesses. According to the AXA SME Labour Market Study 2025, 34 per cent of Swiss SMEs are already actively using artificial intelligence to optimise their workflows in a targeted manner – a further 37 per cent are trialling the technology. The areas of application are diverse: marketing and sales benefit from lead qualification; chatbots are used in customer service; and automated document scanning and CV screening are employed in accounts and HR. The costs include implementation and licence fees, although investments in Swiss SMEs often pay for themselves within just a few months. Significant risks relate to data quality and compliance with data protection regulations under the DSG.

Marketing Automation
A modern, digital cover image for a blog post about Google’s multimodal video AI model, Gemini Omni. A central, glowing processor core processes data streams from text, images and audio, using them to generate high-quality videos. The style is clean and futuristic, utilising Google’s signature shades of cyan and violet.
04

Google’s multimodal AI model for video

Gemini Omni is a new model family from Google that processes text, images, audio and video in a single prompt and uses this to generate video. Google unveiled the model on 19 May 2026 at the Google I/O developer conference. The first model available is called Gemini Omni Flash and has been live since launch day in the Gemini app, in Google Flow, and free of charge in YouTube Shorts Remix and YouTube Create. Clips are currently limited to ten seconds; this is a deliberate decision as part of the roll-out, not due to any technical limitation. This is relevant for marketing teams because quick, cost-effective video options are now readily available — albeit with clear restrictions on length and audio editing that one should be aware of.

LLM & AI
A vibrant, decentralised digital network of interconnected data nodes as a symbolic cover image for the technical article on autonomous AI agents in business.
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Autonomous AI agents: Intelligent helpers for your everyday life

Autonomous AI agents are sophisticated software programmes that independently pursue defined goals and solve complex tasks without constant human intervention, as experts from <a href="https://www.telekom-mms.com/blog/artikel/detail/autonome-ki-agenten" target="_blank" rel="noopener">Telekom-MMS</a>. These intelligent systems act proactively, rather than merely responding to commands, and represent a further development of <a href="https://www.telekom-mms.com/de/blog/autonome-ki-agenten" target="_blank" rel="noopener">artificial intelligence</a>. They enable companies and individuals to efficiently automate repetitive processes and significantly boost productivity. Anyone exploring the question of what autonomous AI agents are will quickly recognise their transformative potential for the digital workplace. Experience at Zündstoff Marketing shows that these systems are fundamentally changing the way we work.

LLM & AI

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