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Articles on marketing and technology for Swiss SMEs. Technically sound, clearly explained and without an artificial flood of content.

The blog puts developments into context where they are practically relevant to Swiss SMEs. Topics include SEO and GEO, artificial intelligence, automation and the connection between marketing and technical systems.

Every article has a clear question and an identified author. Sources, updates and relevant services are linked where they genuinely help readers.

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KI-Suchmaschinen: Wer hat welchen Marktanteil?

Latest article

AI search engines: Who holds what market share?

ChatGPT currently dominates website referral traffic generated by AI platforms, accounting for around 75 per cent. However, it would be incorrect to infer from this that ChatGPT also holds around three-quarters of the entire AI or search engine market. This figure refers exclusively to the share of AI referral traffic to websites – not to user numbers, search volume or the overall search market. Measured against total website traffic, this channel remains small but is growing significantly. At the same time, there is a fundamental shift in how users search for information and consume answers. This has direct implications for websites, publishers and SEO and GEO strategies. Anyone wishing to correctly interpret the market shares of AI search tools must therefore clearly distinguish between the traditional search market, platform usage, AI referral traffic and integrated AI search experiences such as Google AI Overviews.

LLM & AI
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A modern, digital cover image for a blog post about Google’s multimodal video AI model, Gemini Omni. A central, glowing processor core processes data streams from text, images and audio, using them to generate high-quality videos. The style is clean and futuristic, utilising Google’s signature shades of cyan and violet.
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Google’s multimodal AI model for video

Gemini Omni is a new model family from Google that processes text, images, audio and video in a single prompt and uses this to generate video. Google unveiled the model on 19 May 2026 at the Google I/O developer conference. The first model available is called Gemini Omni Flash and has been live since launch day in the Gemini app, in Google Flow, and free of charge in YouTube Shorts Remix and YouTube Create. Clips are currently limited to ten seconds; this is a deliberate decision as part of the roll-out, not due to any technical limitation. This is relevant for marketing teams because quick, cost-effective video options are now readily available — albeit with clear restrictions on length and audio editing that one should be aware of.

LLM & AI
A vibrant, decentralised digital network of interconnected data nodes as a symbolic cover image for the technical article on autonomous AI agents in business.
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Autonomous AI agents: Intelligent helpers for your everyday life

Autonomous AI agents are sophisticated software programmes that independently pursue defined goals and solve complex tasks without constant human intervention, as experts from <a href="https://www.telekom-mms.com/blog/artikel/detail/autonome-ki-agenten" target="_blank" rel="noopener">Telekom-MMS</a>. These intelligent systems act proactively, rather than merely responding to commands, and represent a further development of <a href="https://www.telekom-mms.com/de/blog/autonome-ki-agenten" target="_blank" rel="noopener">artificial intelligence</a>. They enable companies and individuals to efficiently automate repetitive processes and significantly boost productivity. Anyone exploring the question of what autonomous AI agents are will quickly recognise their transformative potential for the digital workplace. Experience at Zündstoff Marketing shows that these systems are fundamentally changing the way we work.

LLM & AI
A detailed 3D structural sculpture symbolising artificial intelligence within the company. A central vortex of complex, luminous neural network pathways on a purple plinth processes raw data – represented by subtle pictograms such as currency symbols, data charts and factory icons – and transforms it into valuable business insights at the top. A subtle, integrated German text reads ‘INTELLIGENT DATA PROCESSING FOR BUSINESSES’.
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How artificial intelligence drives measurable progress for businesses

The structured use of intelligent software significantly optimises day-to-day business processes once artificial intelligence specifically relieves companies of routine tasks. Managers are often looking for reliable methods for automating time-consuming workflows. Ready-made SaaS solutions offer a quick start for this purpose without the need for risky large-scale IT projects. A clear internal strategy protects sensitive company data whilst ensuring a high level of acceptance amongst all staff. As Zündstoff Marketing has observed in practice, strict data protection and practical training are key to the actual success of the new systems.

LLM & AI

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