GEO consulting from the Basel region
Generative Engine Optimization for Swiss SMEs
We assess how your business appears for relevant questions in generative AI systems, interpret the observations and prioritise practical measures. You decide who implements them.
30 minutes, free and without obligation. We’ll get back to you within 24 hours.
Research now happens through several channels
Alongside traditional search engines, people increasingly use generative AI systems for research, orientation and recommendations. Businesses, services and sources can appear differently depending on the question and system.
Without defined questions and a sound baseline analysis, it is difficult to know whether your business appears, which competitors are visible and which technical, content-related or external signals may be worth improving.
What is Generative Engine Optimization, and how does GEO differ from SEO?
Generative Engine Optimization, or GEO, focuses on how businesses, brands, services and content are understood, classified and potentially considered in answers from generative AI systems. AI visibility describes the observable presence for a previously defined set of questions.
SEO improves organic visibility in traditional search engines and search results. GEO examines generated answers and the entities, statements and sources visible within them. The disciplines overlap: a sound technical, content and semantic web presence can support both search engines and generative AI systems without determining an AI output.
Free instant analysis
How visible are you to AI?
A sound baseline instead of AI promises
A thorough GEO analysis goes beyond the free AI visibility check. Within an agreed scope, it reviews relevant topics and prompts, competitors, your website and content, external signals and visible sources.
You receive a clear interpretation and prioritised areas for action. GEO can improve foundations and signals, but it cannot guarantee a particular mention, source citation or answer from a generative AI system.
What we examine in a GEO analysis
We define relevant topics and questions, observe the presence of your business and selected competitors, and review visible sources where the system discloses them. We also assess the website, content, site structure, entities, brand presence and external signals.
The findings lead to a prioritised basis for decisions rather than a generic checklist. You can implement recommendations yourself, with your internal team, with your existing agency or together with Zündstoff.
What AI visibility measurement can show – and its limits
Repeated measurements can show whether and how a business appears for defined prompts in the systems examined, which competitors are present and which sources are visibly cited. Patterns can be observed over time. We add AI referral traffic where it is technically measurable and actually available.
Generative AI systems produce answers probabilistically. A measurement is therefore a snapshot, not a deterministic ranking. It supports observation and interpretation but does not automatically prove that one GEO measure caused a particular change.
What you get
Your services at a glance
Baseline and relevant questions
We clarify goals, audiences and topics, then define prompts that reflect real research and decision-making situations for your customers.
Observe AI visibility and competitors
We examine whether and how your business and selected competitors appear for the defined questions. The result is a snapshot, not a fixed ranking.
Interpret sources and external signals
Where systems disclose sources, we review the patterns. We also assess relevant mentions, directories and other web signals without assuming causality.
Review website, content and entities
We analyse technical accessibility, site structure, clear statements, expert content, structured data and the consistent representation of your business.
GEO consulting and prioritisation
We organise findings by relevance, effort and dependencies and explain which measures may be useful for your SME.
Implementation and ongoing development
You can implement measures yourself, with your team or existing agency. Zündstoff can handle defined tasks and support further observation on request.
How we work
From the question to ongoing development
Understand
We clarify your business model, audiences, relevant topics, previous experience and the goals of the GEO analysis.
Analyse
We examine defined prompts, observable AI presence, competitors, visible sources and the technical, content and external foundations.
Prioritise
We separate observations from interpretations and organise possible measures by value, effort and dependencies.
Implement
You decide whether your team, your existing agency or Zündstoff implements the prioritised measures.
Develop
Repeated measurements reveal developments and patterns. We review priorities without promising individual AI outputs or future mentions.
A 30-minute introduction, not a quick audit: the free initial consultation helps us understand your situation and goals and decide what analysis may be useful. A thorough GEO analysis starts only after its scope and questions have been defined.
Frequently asked questions
Questions about GEO and AI visibility
Generative Engine Optimization (GEO) improves the conditions under which businesses, brands, services and content can be understood, classified and potentially considered by generative AI systems. This includes technical accessibility, clear content, consistent entities and relevant web signals. It cannot determine a particular AI output.
SEO improves organic visibility in traditional search engines and search results. GEO examines how generative AI systems may understand businesses and content and consider them in generated answers. The disciplines overlap in their technical, content and semantic foundations, but they are not the same.
Measurements can show whether and how a business appears for defined questions in the AI systems examined, which competitors appear and which sources are visibly cited. Repeated measurements reveal developments and patterns. They remain snapshots and do not form a deterministic ranking.
No. Generative AI systems produce answers probabilistically. GEO can improve technical, content and semantic foundations and relevant signals, but it cannot guarantee a particular mention, source citation or answer in ChatGPT or another system.
A GEO analysis can cover relevant topics and prompts, the observable presence of the business and selected competitors, visible sources, website and content foundations, and external signals. The exact scope is defined in advance. The free AI visibility check is an initial orientation and does not replace this analysis.
Yes. You receive prioritised recommendations and a clear basis for decisions. You can implement the measures yourself, with your internal team or with your existing agency. If capacity or expertise is limited, Zündstoff can take on clearly defined tasks.
Related Services
SEO services for Swiss SMEs
Assess and improve technical and content visibility in traditional search engines.
AI consulting for SMEs
For broader questions about AI adoption, models, tools and useful business applications.
Marketing automation
Make recurring marketing processes more efficient with clear workflows, suitable integrations and purposefully applied AI.
Ready for greater visibility?
30 minutes, free and without obligation. We’ll get back to you within 24 hours.