AI Visibility for Swiss SMEs
Your business is missing from the results provided by AI search engines.
SEO gets you into the search results. GEO gets you to the answer. We deliver both.
A reply within 24 hours. 30 minutes, free of charge and with no obligation.
Publications and specialist articles
Expert articles and insights on OMT.de, Marketing.ch and the AFS Academy for Modern, Data-Driven Marketing.
What many SMEs realise too late
Your customers no longer just search on Google. They ask ChatGPT, Perplexity and other AI systems — and receive direct answers with specific recommendations. Anyone who doesn’t feature in these answers loses enquiries before they’ve even been asked.
What we do and who we work for
We are improving the visibility of Swiss SMEs in AI-generated responses.
Zündstoff Marketing is an AI visibility agency based in the Basel region, specialising in digital brand positioning for small and medium-sized enterprises in Switzerland.
The market landscape has changed: Anyone who does not feature in ChatGPT, Perplexity, Google AI Overview and other AI systems is losing visibility to competitors who are already present there. Generative Engine Optimisation, or GEO for short, is the answer. This refers to the targeted optimisation of your content and brand perception so that AI systems recognise and cite you as a source. Solid technical SEO forms the foundation for your AI visibility.
Our approach: advice first, implementation as an option. We’ll show you which measures really make a difference and why, so that you understand the decisions. We’ll take care of the implementation to the extent that you need us to. This could be individual steps or the whole package. No artificial dependency.
Our areas of expertise:
- AI consultancy
- Generative Engine Optimisation (GEO)
- SEO
- Marketing automation
We are based in the Basel region and support small and medium-sized enterprises throughout German-speaking Switzerland.
Let’s have a free initial consultation to see where you’re at right now and what makes sense for you.
Free instant analysis
How visible are you to AI?
Services
Our four areas of expertise
AI Consulting
No theory. We develop an actionable AI roadmap for your SME — and support the implementation.
SEO
SEO is the technical foundation GEO builds on. We handle audits, technical fixes and local optimization for SMEs — including the Basel region.
Workflow Automation
With n8n we automate repetitive processes in your business — from lead management to content publishing.
Market changes
Search is changing radically. Are you ready?
The traffic shift
68%
According to Gartner, classic Google search volume will drop by up to 25% by 2026. SparkToro shows that almost 68% of searches already end without a single click to a website.
The purchase decision
42%
According to HubSpot, 42% of decision-makers already use AI search engines to evaluate providers. AI filters the web for clear facts and sources, as the Princeton GEO study shows.
Source: HubSpot, Princeton-GEO-Studie
Your opportunity
Now
According to BrightLocal, most local SMEs are not yet optimized for AI search. Whoever starts now secures the first-mover advantage before the competition does.
Source: BrightLocal
Procedure
This is how the collaboration works
Conversation
Free initial consultation. We listen and give you an honest answer on what actually makes sense for you.
Analysis & strategy
We check your current visibility on Google and in AI search, and develop a strategy that fits your SME.
Implementation & visibility
Found on Google, recommended in ChatGPT, Gemini & Perplexity.
Why Zündstoff Marketing?
SEO is the foundation. AI visibility is the goal.
Others create dependency. We create visibility.
IT DNA meets Marketing
Francisco Montemari was a System Engineer in IT and holds a diploma in Marketing Management. Two worlds that rarely come together — working together here: technically sound systems and marketing with measurable results.
Brand over keyword
AI visibility doesn't come from keyword lists. We build the brand authority that modern AI systems need to recommend your business.
Consulting first
We show you what to do, and why: which content strengthens your AI visibility, which technical steps your SEO needs, which tool fits your SME. If you can implement it yourself, great. If not, we handle it.
Swiss SME focus
No standard recipe for the DACH region. We know the Swiss SME market, its languages and specifics, and optimise specifically so that AI systems find your SME in the Swiss context.
Votes
What customers say about Francisco.
Sandro Bucher
Former Head of Tourism & Mobility
UNESCO Biosphäre Entlebuch
I had the pleasure of working with Francisco Montemari on a social media project for us – the UNESCO Entlebuch Biosphere Reserve – as well as for Lucerne Tourism and the Weggis, Vitznau and Rigi region.
Francisco provided us with excellent support, from initial consultation and the quotation stage through to the creation of the adverts and the launch of the campaigns using Google Ads, Facebook and Instagram paid posts. Working with Francisco is a real pleasure; he is incredibly dedicated, critically assesses our objectives and provides expert advice until we can make even better decisions together. Within the limits of what is technically possible, Francisco always tries to accommodate all our wishes and needs or comes up with excellent suggestions. As a tourism partner, I can highly recommend Francisco. This collaborative partnership with him is a real asset.
Thank you, Francisco, for your great commitment and the opportunities we’ve had to work together. It’s been a real pleasure. I look forward to staying in touch with you.
Monika Portmann
Administration and Finance
Grabenlos AG
Working with Francisco Montemari on the relaunch of the grabenlos-ag.ch website was a great success. I was particularly impressed by his in-depth marketing knowledge and his ability to implement technical SEO optimisations efficiently.
Martin Studer
Coaching
msc coaching GmbH
I got to know and appreciate Francisco whilst working on a marketing project.
His analytical approach and the creative ideas that stem from it are of inestimable value to me and my company in terms of our future development.
I was impressed by Francisco’s professional attitude.
Tiziana Jaggi-Stagliano
Assistant, Sales & Marketing
RSAG-Nord
I had the pleasure of getting to know Francisco Montemari as part of our website project, during which he acted as our point of contact from the agency.
He was always prompt, reliable and solution-oriented, as well as competent and a pleasure to work with. I particularly appreciated his clear feedback and the fact that he was always willing to help, even with last-minute requests. It was exactly the sort of collaboration one hopes for — friendly, professional and straightforward.
Blog
Our knowledge. Shared openly.
Google’s multimodal AI model for video
Gemini Omni is a new model family from Google that processes text, images, audio and video in a single prompt and uses this to generate video. Google unveiled the model on 19 May 2026 at the Google I/O developer conference. The first model available is called Gemini Omni Flash and has been live since launch day in the Gemini app, in Google Flow, and free of charge in YouTube Shorts Remix and YouTube Create. Clips are currently limited to ten seconds; this is a deliberate decision as part of the roll-out, not due to any technical limitation. This is relevant for marketing teams because quick, cost-effective video options are now readily available — albeit with clear restrictions on length and audio editing that one should be aware of.
Read →
Autonomous AI agents: Intelligent helpers for your everyday life
Autonomous AI agents are sophisticated software programmes that independently pursue defined goals and solve complex tasks without constant human intervention, as experts from <a href="https://www.telekom-mms.com/blog/artikel/detail/autonome-ki-agenten" target="_blank" rel="noopener">Telekom-MMS</a>. These intelligent systems act proactively, rather than merely responding to commands, and represent a further development of <a href="https://www.telekom-mms.com/de/blog/autonome-ki-agenten" target="_blank" rel="noopener">artificial intelligence</a>. They enable companies and individuals to efficiently automate repetitive processes and significantly boost productivity. Anyone exploring the question of what autonomous AI agents are will quickly recognise their transformative potential for the digital workplace. Experience at Zündstoff Marketing shows that these systems are fundamentally changing the way we work.
Read →
How artificial intelligence drives measurable progress for businesses
The structured use of intelligent software significantly optimises day-to-day business processes once artificial intelligence specifically relieves companies of routine tasks. Managers are often looking for reliable methods for automating time-consuming workflows. Ready-made SaaS solutions offer a quick start for this purpose without the need for risky large-scale IT projects. A clear internal strategy protects sensitive company data whilst ensuring a high level of acceptance amongst all staff. As Zündstoff Marketing has observed in practice, strict data protection and practical training are key to the actual success of the new systems.
Read →FAQ
Frequently Asked Questions
After a short initial conversation, we analyze your requirements. Since you work directly with Francisco, there are no long back-and-forths, we can usually start within a few days.
No. We believe in results, not legal obligation. Our collaboration is flexible, so you take no risk and only book exactly the service you currently need.
Often the marketing agency doesn't talk to the IT developers, which leads to mistakes and delays. With us, you get code and campaign from a single source, saving you time, money, and frustration.
We work across industries, because our approach isn't based on ready-made templates but on an individual analysis of your business and your target audience. That's the advantage of thinking about marketing analytically rather than schematically.
You have a direct line to Francisco. There's no anonymous call center and no rotating junior project managers here, you always speak directly with the expert who also implements your project.
SEO makes sure you're found on Google. GEO makes sure ChatGPT, Perplexity and Gemini recommend you in their answers. Both complement each other, we build both for you.
Ready for greater visibility?
Response within 24 hours. 30 minutes, free and no obligation.