About Zündstoff Marketing
Marketing and technology, considered together.
Zündstoff Marketing is the marketing and technology consultancy for Swiss SMEs. We combine strategic judgement with technical understanding and implement only where it makes sense.
Francisco Montemari
Founder and direct point of contact
Francisco Montemari is the founder of Zündstoff Marketing, the marketing and technology consultancy for Swiss SMEs based in Allschwil near Basel.
As a systems engineer and qualified marketing manager (HF), he combines extensive experience with digital systems and hands-on marketing in Swiss SMEs. This allows him to assess technical dependencies and business goals together.
His approach starts with understanding, analysing and prioritising. Only then is it decided what should be implemented internally, with existing partners or by Zündstoff.
Francisco remains the direct point of contact. Specialist professionals are involved where needed for development, IT, data protection or legal questions.
His focus includes SEO, GEO and AI visibility, AI consulting and marketing automation. None of these services is placed above the company’s actual situation as a predefined package.
Francisco Montemari is your direct contact. Specialists from the network join only when the assignment genuinely requires their expertise.
30 minutes, free and without obligation. We’ll get back to you within 24 hours.
Our approach
How we work.
Consulting first
We understand, analyse and prioritise before deciding on implementation. You receive a clear basis for decisions instead of a predefined package.
IT and marketing combined
Francisco combines systems engineering with strategic marketing, allowing technical dependencies and business goals to be assessed together.
Direct point of contact
Francisco supports your project personally, creating short communication paths, clear responsibility and decisions without unnecessary handovers.
Clear explanations
Complex technical and marketing questions are explained so you can assess decisions yourself.
Implementation as an option
You can implement recommendations internally, with existing partners or with Zündstoff. We agree on the right route in advance.
Specialists where needed
For work outside our own core expertise, we involve specialist professionals rather than pretending to cover everything ourselves.
Publications & Technical Articles
Our publications & specialist articles
Expert articles and insights on Marketing.ch, OMT.de and the AFS Academy, for modern, data-driven marketing.
Network
Strong partners for complex requirements.
Network partners
Vincent, Full-stack development
Zündstoff works with Vincent on technically challenging development projects. He is a senior full-stack developer with over 15 years’ experience in PHP, CMS systems, e-commerce, databases and modern front-end development.
Network partners
Astrit Sopa, Founder and owner, SDS Digital IT
For IT consultancy, process optimisation and digital transformation, Zündstoff works in partnership with Astrit Sopa, founder and owner of SDS Digital IT, which offers, amongst other things, the specialised Dental-IT solution for dental practices.
Technology Partner
Tools we rely on.
SE Ranking
For data-driven SEO analysis and accurate tracking of your AI visibility, we rely on the technology provided by our partner, SE Ranking.
Rankscale
We use Rankscale to analyse and continuously monitor our visibility across ChatGPT, Perplexity, Gemini and other AI search systems.
Learn more about Rankscale →Voices
What clients say about Francisco.
Sandro Bucher
Former Head of Tourism & Mobility
UNESCO Biosphäre Entlebuch
I had the pleasure of working with Francisco Montemari on a social media project for us – the UNESCO Entlebuch Biosphere Reserve – as well as for Lucerne Tourism and the Weggis, Vitznau and Rigi region.
Francisco provided us with excellent support, from initial consultation and the quotation stage through to the creation of the adverts and the launch of the campaigns using Google Ads, Facebook and Instagram paid posts. Working with Francisco is a real pleasure; he is incredibly dedicated, critically assesses our objectives and provides expert advice until we can make even better decisions together. Within the limits of what is technically possible, Francisco always tries to accommodate all our wishes and needs or comes up with excellent suggestions. As a tourism partner, I can highly recommend Francisco. This collaborative partnership with him is a real asset.
Thank you, Francisco, for your great commitment and the opportunities we’ve had to work together. It’s been a real pleasure. I look forward to staying in touch with you.
Monika Portmann
Administration and Finance
Grabenlos AG
Working with Francisco Montemari on the relaunch of the grabenlos-ag.ch website was a great success. I was particularly impressed by his in-depth marketing knowledge and his ability to implement technical SEO optimisations efficiently.
Martin Studer
Coaching
msc coaching GmbH
I got to know and appreciate Francisco whilst working on a marketing project.
His analytical approach and the creative ideas that stem from it are of inestimable value to me and my company in terms of our future development.
I was impressed by Francisco’s professional attitude.
Tiziana Jaggi-Stagliano
Assistant, Sales & Marketing
RSAG-Nord
I had the pleasure of getting to know Francisco Montemari as part of our website project, during which he acted as our point of contact from the agency.
He was always prompt, reliable and solution-oriented, as well as competent and a pleasure to work with. I particularly appreciated his clear feedback and the fact that he was always willing to help, even with last-minute requests. It was exactly the sort of collaboration one hopes for — friendly, professional and straightforward.
Ready for greater visibility?
30 minutes, free and without obligation. We’ll get back to you within 24 hours.