Coaching and consulting
Clear positioning instead of an interchangeable coaching offer
At a glance
In figures
6 weeks
to the new positioning
3
clear core messages developed
1
consistent market presence
The challenge
MSC Coaching offered “mi coach bin ig”, a burnout prevention programme that appeared similar to many other coaching offers from the outside. The concept itself was unusual: it combined online training in Swiss German with personal coaching and Martin Studer as its visible representative.
Without clear positioning, the concrete benefit for corporate and private clients remained difficult to grasp. Enquiries therefore risked being decided by price rather than by the quality and distinctiveness of the offer.
The strategic approach
The starting point was an analysis of existing marketing activities and target audiences. LinkedIn was already the most important channel, with around 200 potential clients contacted per week and 95 per cent of them in leadership roles. The B2B potential existed but had not yet been translated into clear communication.
Focused analytical questions clarified the audience, problem, benefit and differentiation. Because many clients are in critical life situations, responsibility, tone and trust-building informed every recommendation.
The technical implementation
Within six weeks, a new marketing position with three clear core messages was developed. It now forms the basis for a consistent market presence for MSC Coaching.
Concrete next steps were also defined for content marketing, blog and video content, a lead funnel and webinars as a personal contact point before coaching begins.
What the customer says
I got to know and appreciate Francisco whilst working on a marketing project. His analytical approach and the creative ideas that stem from it are of inestimable value to me and my company in terms of our future development. I was impressed by Francisco’s professional attitude.
Martin Studer
Owner, msc coaching GmbH
More projects
.webp&w=3840&q=75){kind=logo}
E-commerce and gifts
geschenkerlebnis
From business process analysis and shop architecture to bespoke design, SEO and automation, Geschenkerlebnis was built and developed as an end-to-end e-commerce project.
Fitness and brand building
GYMMONKY
A clear GEO and SEO strategy was developed before market launch for GYMMONKY®, a brand of Stolvations GmbH. Discoverability, content and technical foundations are therefore planned from the outset.
Relevant services
Ready for greater visibility?
30 minutes, free and without obligation. We’ll get back to you within 24 hours.