E-commerce and gifts
An online shop that sells beyond the festive season
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At a glance
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In figures
+35%
organic traffic outside the festive season
✓
automated order processes instead of manual work
✓
better visibility for categories and products
The challenge
Geschenkerlebnis was to be built as an independent online shop for gifts and experience gifts. Business processes, product range, user guidance and technical requirements therefore had to be considered together from the outset.
After launch, a second challenge emerged: the business was highly seasonal. Organic visibility was limited outside the festive season, while ordering and communication processes required unnecessary manual work.
The strategic approach
The project began with business process analysis and the planning of a scalable shop architecture. Categories, product logic, navigation and content were designed consistently from the customer perspective.
Further development focused on search engine optimisation for category and product pages and on automating recurring processes. The objective was not merely more reach, but a more robust operation with less routine work.
The technical implementation
The shop was implemented with Shopware, a bespoke design and responsive user guidance. Payment and delivery methods and the necessary interfaces were integrated into the ordering process.
Category and product pages received clear structures, detailed descriptions and internal links. Automated workflows reduced manual steps in ordering and communication.
The project ended in 2025 when the client sold the business assets. The technical and content foundation created for the shop passed into its continuation under new management.
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