Fitness and brand building
Visibility from day one, not only after launch
At a glance
In figures
1
GEO and SEO strategy before market launch
✓
technical and editorial requirements defined
Pre-launch
strategy built before market launch
The challenge
GYMMONKY® is a brand of Stolvations GmbH. The Swiss fitness start-up wanted to be discoverable in Google and in answers from AI systems such as ChatGPT from the outset, rather than addressing these topics only after market launch.
The particular challenge was to develop a robust visibility strategy before sufficient first-party traffic and search data were available.
The strategic approach
The market potential for the fitness accessories range was analysed. This produced recommendations for page structure, search intent, content and technical foundations that consider traditional search and generative AI systems together.
The strategy prioritises clear entities, useful product information and a clean information architecture. Visibility can then be developed systematically after market launch using real data.
The technical implementation
Page structure, content plan, internal linking and structured-data requirements were defined in advance. This provides a clear basis for technical and editorial implementation.
The development of the social media presence was also supported strategically so that brand, content and community are considered together from the beginning.
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