SEO as the foundation of GEO
SEO for Swiss SMEs
Search engine optimisation for SMEs in Basel and throughout German-speaking Switzerland.
Response within 24 hours. 30 minutes, free and no obligation.
Does that sound familiar?
Your website has pages, but no inquiries. You invest in content, but Google barely shows it to anyone. You don’t know whether the problem is the technology, the keywords, or both.
If Google doesn’t understand your page, no AI system can cite it either. SEO is the foundation that makes both possible.
Search engine optimization in Switzerland: the foundation for Google and AI systems
Without clean SEO, there is no lasting AI visibility. Search engine optimization is the technical foundation that Generative Engine Optimization builds on. A website with structured data, a clear page structure and fast load times gets classified better by Google and perceived as a trustworthy source by AI systems like ChatGPT and Perplexity.
As an SEO agency from Allschwil near Basel, we know the Swiss market: local search queries, Swiss-German keyword variations, and the requirements for a Google Business Profile for companies in Basel and northwestern Switzerland. We implement technical SEO, onpage optimization and local SEO as one coherent strategy.
Free instant analysis
How visible are you to AI?
What this means for you
You have a website that Google correctly classifies, indexes and displays for relevant search queries.
This SEO foundation is also the prerequisite for AI systems to read, understand and cite your content, the direct path from SEO to Generative Engine Optimization.
What you get
Your services at a glance
SEO analysis and audit
A complete assessment of your website: technical errors, indexing problems, keyword gaps and competitor comparison.
Technical SEO
Load times, mobile display, HTTPS, structured data and crawlability form the foundation without which neither Google nor AI systems can read your content properly.
Local SEO for the Basel region
Google Business Profile, local keywords (Basel, Allschwil, northwestern Switzerland), consistent business data across all directories (NAP), and local backlinks for SMEs with a regional focus.
Onpage optimization
H1 structure, meta tags, internal linking and keyword placement, aligned with the requirements of Google and AI systems.
Keyword research and strategy
Real Swiss search data as the basis. We identify which terms you should target now, including untapped opportunities with no current volume.
SEO consulting and training
You can implement a lot yourself once you know how. We train you and your team in the SEO fundamentals for your daily work.
How we work
From analysis to long-term visibility
SEO audit
A complete analysis of your website: technical errors, indexing problems, keyword gaps and competitor comparison, as a clear starting point.
Prioritization
Not everything at once. We prioritize the measures by impact and effort, so you immediately know where to start.
Technical and content optimization
Implementation of the prioritized measures: fixing errors, improving structure, optimizing content. You can implement it yourself or we take it over.
Review and further development
Regular monitoring of rankings, Core Web Vitals and indexing. We accompany the development of your website step by step.
SEO isn’t a one-off project. We’ll support you throughout the process, with as much commitment as you need.
Frequently asked questions
Questions about search engine optimisation
Yes, especially for small and mid-sized companies with a regional focus. Local keywords and long-tail search terms often face little competition and bring measurable results with a manageable budget. An SEO analysis and prioritization shows you exactly where your biggest lever lies. We advise you first, so you know what you can implement yourself and where our support makes sense.
SEO is an investment over time, not a switch you flip. Initial improvements in technical areas and local visibility often show after a few weeks. Rankings for more competitive terms typically take several months to improve steadily. We tell you honestly from the start what is realistic in your case, instead of making quick promises.
That depends heavily on how your website is set up today and what you want to achieve. A small local presence needs something different than a project with many pages and strong competition. That is why we do not quote flat prices, but look at your starting point and your goals in an initial conversation and give you a non-binding, transparent assessment.
SEO optimizes your website for classic search engines like Google, so you rank on the top positions there. GEO goes further and ensures that AI systems like ChatGPT and Perplexity name your company as a trustworthy source. SEO is the technical foundation, GEO builds on it. That is exactly why we start with search engine optimization when it comes to your AI visibility.
You can implement a lot yourself once you know what matters, and that is exactly where we come in. We show you which steps make the biggest difference, and train you and your team in the fundamentals. Where it gets technically demanding or you lack the time, we take over. You decide how much you do yourself.
Ready for greater visibility?
Response within 24 hours. 30 minutes, free and no obligation.

