Marketing automation
Marketing automation for Swiss SMEs
We automate repetitive marketing tasks so that you can free up time for what really matters.
Response within 24 hours. 30 minutes, free and no obligation.
Does that sound familiar?
You do the same tasks every week. Forwarding inquiries, following up on emails, scheduling posts, maintaining contacts. Each individual task only takes a few minutes, but together they eat up hours you’re missing for what really matters.
And because so much runs by hand, things occasionally slip through. An inquiry sits unanswered, a follow-up gets forgotten, a prospect stops hearing from you. Not out of carelessness, but because one person can’t keep track of everything at once.
Which processes can a Swiss SME automate with AI?
The rule of thumb: anything you always do the same way in marketing can usually be automated. Concrete examples for Swiss SMEs are forwarding inquiries from the contact form, follow-up emails to prospects, newsletter and email sequences, automatic content publishing, appointment reminders, and review requests after an order. That saves hours per week that you need for your core business.
Zündstoff Marketing focuses on automating marketing processes for small and mid-sized companies. The tools used are matched to your specific needs. No forced toolbox.
What this means for you
With the right automations, these recurring tasks run on their own. Inquiries land in the right place immediately, follow-up emails go out reliably, content appears on schedule. Without you having to think about it.
That gives you two things back: time for your core business and the assurance that nothing slips through anymore. Everything is built transparently and cleanly documented, so you always know what’s running.
Who sets up automations for Swiss SMEs?
Zündstoff Marketing from the Basel region sets up AI-supported marketing automations for Swiss SMEs. We start with a short analysis of your marketing workflows, show you the biggest automation potential, and then build concrete solutions that you understand yourself. No opaque systems, no dependency on a single provider. We work with SMEs from the Basel region and across German-speaking Switzerland.
What you get
Your services at a glance
Process analysis
In a short conversation, we identify which marketing processes have the biggest automation potential, prioritized by effort and impact.
Workflow automation
We build concrete, maintainable automations: inquiry forwarding, follow-up emails, newsletter sequences and automatic content publishing.
AI-supported automations
Classifying emails, generating content, sending review requests. AI acts as the engine of your marketing processes, integrated in a rule-based, transparent way.
Tool integration
We connect your existing tools: CRM, newsletter tool and calendar, so data flows without you having to transfer it manually.
Content publishing automation
Automatically publishing content after approval, scheduling social media posts, compiling campaign reports. Marketing processes that run without your daily involvement.
Support and maintenance
Automations need upkeep. We offer ongoing monitoring, error handling and adjustments when your tools or processes change.
How we work
Automation in four steps
Analysis
We analyze your current marketing workflows: where are you losing time? Which tasks do you repeat daily? Result: a prioritized list of automation potential.
Concept and tool selection
For the prioritized processes, we develop a concrete concept: which tool, which workflow, which data flows where? You see what will be built before we build it.
Building the automations
The implementation is cleanly documented, built so you understand it yourself and can adjust it when needed. No opaque systems.
Handover and optional support
You get a complete handover. Ongoing support is optional. If you want, it then runs independently.
Consultation comes first. After each step, you decide whether to carry on yourself or let us take care of the implementation.
Frequently asked questions
Questions about marketing automation
Marketing tasks that take a lot of time but require no creative decision are especially worthwhile: status updates, reminders, review requests, lead routing and content publishing. An SME with five employees can realistically save two to five hours per week once the right processes are automated.
That depends on which processes get automated and how complex the workflows are. In an initial conversation, we give you a non-binding estimate of the effort for your specific case.
Automation with AI does not start with the tool, but with the process. First, we identify which marketing workflows are suitable. Then we build a solution that combines AI and rule-based logic. The difference to plain automation: AI can handle unstructured content, for example classifying emails or generating content based on a briefing.
Ready for greater visibility?
Response within 24 hours. 30 minutes, free and no obligation.