About Zündstoff Marketing
IT DNA meets digital marketing.
Zündstoff Marketing was founded because most marketing strategies fail not due to a lack of ideas, but because of technical implementation. And perfect technology is of no use without the right positioning.
Francisco Montemari
Founder
Francisco Montemari is a qualified marketing manager (HF) and systems engineer, with over 16 years’ experience in IT and more than 10 years in digital marketing.
He began his career as a systems engineer in IT, where he gained an understanding of how digital systems really work. He then spent several years gaining marketing experience directly within Swiss SMEs, gaining first-hand insight into their processes and challenges. Most recently, he worked at an agency advising SMEs on their marketing and, in some cases, implementing measures himself. There, he saw time and again why marketing initiatives so often fail due to technical implementation issues, and why good technology comes to nothing without the right positioning.
The founding of Zündstoff Marketing was the logical next step: an agency that truly understands both worlds. Technology and marketing, conceived together rather than separately.
Today, Francisco uses Zündstoff Marketing to develop strategies that make Swiss SMEs AI-ready – in other words, ready for visibility in ChatGPT, Perplexity, Google AI Overviews and other AI-driven systems. Generative Engine Optimisation, or GEO for short, is a key approach here, but not the only one. Visibility in AI systems arises from the interplay of technology, positioning, branding and online presence, and it is precisely this holistic strategy that Zündstoff Marketing designs.
The approach is ‘consultancy first’. Francisco shows you what to do and why, so that you remain in control. If you’re short on time or resources, Zündstoff Marketing will handle the implementation to the extent you need. No lock-in, no artificial dependency.
The company is based in Allschwil, near Basel. The focus is on German-speaking Switzerland, with projects across the whole of Switzerland.
We don’t just ‘see how it goes’ – we provide well-thought-out analyses, clean architecture and solutions that deliver results.
A reply within 24 hours. 30 minutes, free of charge and with no obligation.
Our approach
What sets us apart.
Transparent consulting
We build a partnership on equal footing, without tying you down with rigid contracts.
Holistic, hands-on expertise
Technical thinking meets marketing, resulting in solutions that are technically sound and commercially sensible.
Personal support
Your main point of contact is Francisco himself, which means short communication paths and fast decisions.
Patient
I take the time to explain IT and marketing so you actually understand them, with zero jargon.
Clear communication
Open and honest communication at every step, you always know where things stand and what happens next.
Reliability
What I promise, I deliver. Simple as that.
Publications & Technical Articles
Our publications & specialist articles
Expert articles and insights on Marketing.ch, OMT.de and the AFS Academy, for modern, data-driven marketing.
Network
Strong partners for complex requirements.
Network partners
Vincent, Full-stack development
Zündstoff works with Vincent on technically challenging development projects. He is a senior full-stack developer with over 15 years’ experience in PHP, CMS systems, e-commerce, databases and modern front-end development.
Network partners
Astrit Sopa, Founder and owner, SDS Digital IT
For IT consultancy, process optimisation and digital transformation, Zündstoff works in partnership with Astrit Sopa, founder and owner of SDS Digital IT, which offers, amongst other things, the specialised Dental-IT solution for dental practices.
Technology Partner
Tools we rely on.
SE Ranking
For data-driven SEO analysis and accurate tracking of your AI visibility, we rely on the technology provided by our partner, SE Ranking.
Voices
What clients say about Francisco.
Sandro Bucher
Former Head of Tourism & Mobility
UNESCO Biosphäre Entlebuch
I had the pleasure of working with Francisco Montemari on a social media project for us – the UNESCO Entlebuch Biosphere Reserve – as well as for Lucerne Tourism and the Weggis, Vitznau and Rigi region.
Francisco provided us with excellent support, from initial consultation and the quotation stage through to the creation of the adverts and the launch of the campaigns using Google Ads, Facebook and Instagram paid posts. Working with Francisco is a real pleasure; he is incredibly dedicated, critically assesses our objectives and provides expert advice until we can make even better decisions together. Within the limits of what is technically possible, Francisco always tries to accommodate all our wishes and needs or comes up with excellent suggestions. As a tourism partner, I can highly recommend Francisco. This collaborative partnership with him is a real asset.
Thank you, Francisco, for your great commitment and the opportunities we’ve had to work together. It’s been a real pleasure. I look forward to staying in touch with you.
Monika Portmann
Administration and Finance
Grabenlos AG
Working with Francisco Montemari on the relaunch of the grabenlos-ag.ch website was a great success. I was particularly impressed by his in-depth marketing knowledge and his ability to implement technical SEO optimisations efficiently.
Martin Studer
Coaching
msc coaching GmbH
I got to know and appreciate Francisco whilst working on a marketing project.
His analytical approach and the creative ideas that stem from it are of inestimable value to me and my company in terms of our future development.
I was impressed by Francisco’s professional attitude.
Tiziana Jaggi-Stagliano
Assistant, Sales & Marketing
RSAG-Nord
I had the pleasure of getting to know Francisco Montemari as part of our website project, during which he acted as our point of contact from the agency.
He was always prompt, reliable and solution-oriented, as well as competent and a pleasure to work with. I particularly appreciated his clear feedback and the fact that he was always willing to help, even with last-minute requests. It was exactly the sort of collaboration one hopes for — friendly, professional and straightforward.
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