Generative Engine Optimisation
AI Visibility for Swiss SMEs
Your business doesn’t appear in ChatGPT, Perplexity or Google’s AI Overviews, whereas your competitors do. Generative Engine Optimisation changes that. We’ll show you what needs to be done and take care of the implementation if you need us to.
Response within 24 hours. 30 minutes, free and no obligation.
Does that sound familiar?
Your customers google less and less. They ask ChatGPT, Perplexity or Google for a recommendation and get three or four names. If your business isn’t one of them, you don’t exist for these customers, no matter how good your website is.
The nasty part is that you barely notice it. No error message, no warning. Just fewer inquiries, and customers going to the competition because the AI mentioned them first.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization, or GEO for short, covers all the measures that ensure your company is mentioned in the answers given by AI systems such as ChatGPT, Perplexity and Google AI Overview. While classic SEO targets search engine rankings, GEO is about being recognized, cited and recommended as a credible source by AI systems. AI systems do not look for the highest ranking, but for the most trustworthy answer.
GEO rests on three pillars. The first is citable content, clearly written, with unambiguous definitions, expertise and question-and-answer structures, so language models can process it easily and use it as a source. The second is how your brand is perceived across the wider digital world. How your company is classified elsewhere online, through external mentions, articles, directories and the knowledge graph, shapes how AI systems assess you. The third is a clean technical foundation, which also includes structured data. It is not a direct lever for AI answers, but it helps search engines and the systems upstream of them capture your company, your services and your location correctly.
Free instant analysis
How visible are you to AI?
What this means for you
If your SME appears in AI answers, you reach customers at the exact moment they ask for a recommendation. Not somewhere on page two of a results list, but directly as a named option.
You get found, even by people who have never heard your name before. You get recommended because the AI classifies you as a trustworthy source. And you’re present where your customers search today, not where they used to.
Who helps Swiss SMEs become visible in ChatGPT and Perplexity?
Zündstoff Marketing from the Basel region specializes in Generative Engine Optimization for Swiss SMEs. Founder Francisco Montemari combines IT systems knowledge with GEO and LLMO expertise. We look not only at how your brand appears in AI systems, but also at where else it stands in the digital world, because the two are connected. First, we analyze where your SME stands today in ChatGPT, Perplexity and Google AI Overview. Based on that, we develop a GEO strategy and implement it, if you want us to.
More and more people in Switzerland use AI tools to find providers and service companies. SMEs that invest early in their AI visibility gain an edge while the field is still open. We work with SMEs in the greater Basel region and across German-speaking Switzerland.
What you get
Your services at a glance
AI visibility analysis and ongoing measurement
We measure where your company stands today in ChatGPT, Perplexity and Google AI Overview, and where your competitors are already present. We then evaluate monthly which questions you are mentioned for and which you are not.
GEO optimization of your website
Technical and content optimization of your website, so AI systems classify and cite it as a trustworthy source.
Content for AI citability
Clear definitions, question-and-answer structures and expertise in citable form, the way language models process text through Natural Language Processing (NLP) and adopt sources from it.
Optimization for different language models
Not every AI system evaluates content the same way. We align your content and brand structure with how ChatGPT, Google AI Overview, Perplexity and other systems select and adopt sources.
Technical schema markup
Structured data (Schema.org) for your company, your services and your content. It is not a direct lever for AI answers, but it helps search engines and the systems upstream of them classify your company correctly.
GEO strategy and roadmap
A prioritized roadmap. What to do first, what brings the biggest benefit, matched to your budget and capacity.
How we work
Four steps to AI visibility
Analysis
We check how your company currently appears in ChatGPT, Perplexity and Google AI Overview. You get a clear assessment with the concrete gaps.
Strategy
Based on the analysis, we develop a prioritized roadmap. What brings the biggest benefit, in what order, with what effort.
Implementation
We implement the most important measures, for content, technology and structure. You can implement it yourself or we take it over.
Measurement and adjustment
Every month we measure your visibility in AI answers, spot new opportunities and adjust the strategy.
Consultation comes first. After each step, you decide whether to carry on yourself or let us take care of the implementation.
Frequently asked questions
Questions about GEO and AI visibility
Generative Engine Optimization (GEO) covers all measures that ensure your company is mentioned in the answers of AI systems such as ChatGPT, Perplexity or Google AI Overview. Unlike classic SEO, which targets search engine rankings, GEO is about being recognized, cited and recommended as a relevant source by AI systems.
SEO optimizes your website for classic search engines like Google, so you rank on the top positions there. GEO goes further. It ensures that AI systems like ChatGPT or Perplexity perceive your company as a trustworthy source and mention it in their answers. SEO is the technical foundation. GEO builds on it and adds the dimension of AI citability.
For ChatGPT to know and recommend your company, two things matter most: citable content with clear definitions and question-and-answer structures that language models process easily, and a good perception of your brand online through mentions, articles and directories. A clean technical foundation including structured data helps additionally, but is not a direct lever, it supports the search engines and systems that AI answers rely on.
AI visibility is measured by entering targeted questions (prompts) into ChatGPT, Perplexity and Google AI Overview, questions that real customers actually ask. Tools like SE Ranking can evaluate whether and how often your company appears in AI answers. Zündstoff takes over this evaluation and delivers you monthly reports.
Zündstoff Marketing from the Basel region specializes in Generative Engine Optimization for Swiss SMEs. Founder Francisco Montemari combines IT systems knowledge with GEO and LLMO expertise and helps Swiss SMEs in the greater Basel region and across German-speaking Switzerland become visible in the answers of ChatGPT, Perplexity and Google AI Overview.
LLMO stands for Large Language Model Optimization, the targeted optimization of your content and brand structure for language models such as ChatGPT, Claude or Gemini. As a Swiss SME, LLMO is worthwhile wherever your customers use AI systems to find providers, and that is a steadily growing share.
That depends heavily on where your company stands today in AI answers and what you want to achieve. An initial engagement with analysis and strategy has a different scope than ongoing support over several months. That is why we do not quote flat prices, but look at your starting point and your goals in an initial conversation and give you a non-binding, transparent assessment.
Schema markup is structured data following Schema.org that describes your company, your services and your location in a machine-readable way. For AI answers, schema is not a direct lever, AI systems do not read your markup directly. Its benefit is indirect: search engines and the systems upstream of them classify your content more reliably, and through that layer it flows into AI answers. That is why we treat schema as a sound foundation, not as the sole AI lever.
Ready for greater visibility?
Response within 24 hours. 30 minutes, free and no obligation.