E-commerce, gift items
An online shop that sells outside the festive season as well
At a glance
In figures
+35%
organic traffic outside the holiday season
✓
automated order workflows instead of manual work
✓
better visibility for category and product pages
The challenge
The online shop was originally built as a full Shopware project: from business-process analysis and shop architecture through to technical implementation, including payment and shipping integration. Over time, a second challenge emerged: the shop was strongly seasonal and barely visible in search outside the holiday season, while many processes around orders and communication still ran manually.
The strategic approach
Beyond the original conception and technical build of the shop, the further development focused on classic SEO for product and category pages, as well as automating recurring manual processes, so the team could focus on assortment and customer experience instead of routine tasks.
The technical implementation
Category and product pages were optimised for search engines, with clear structure, detailed descriptions, and internal linking, complemented by automated workflows in the order process. Design and user flow were also optimised for conversion, responsive across all devices.
The project concluded in 2025 when the client sold the business assets — the foundation that had been built carried over into the shop's continuation under new ownership.
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